The purpose of this article is simple: Provide a workable alternative to companies currently engaged in United Way campaigns in favor of campaigns that will assure that more dollars make it to those in need.
Overview:
The article addresses:
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Reasons companies support philanthropy;
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The motivation you may have to manage your own giving program;
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Reviewing alignment of goals in your giving program;
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Effective implementation of a local giving campaign.
Draft to be completed.